AuditSpark/Website audits that spark action. by PURPLE KIWI AI →
About AuditSpark

We built the audit we always wished existed.

A structured, expert-level read on your website — 15 categories, prioritized fixes, and a report you can act on the same day. No blank prompt. No wall of metrics. Just the few things worth doing first.

The origin

Every website has blind spots. Most owners never see them.

Talk to any founder or freelancer and you'll hear the same thing: they know their website could be better, but they can't name what to fix — or what to fix first. The usual options never quite fit.

A full agency audit costs thousands and takes weeks. A free online scanner returns a wall of technical metrics with no story. And pasting a URL into a chatbot gives confident-sounding advice with no structure behind it.

"So we built the thing in the middle: agency-grade thinking, delivered in minutes."

AuditSpark evaluates a site across 15 professional categories — brand, UX, SEO, accessibility, conversion, performance and more — using the frameworks top consultancies rely on. Then it does the part that matters: it ranks findings by impact and effort.

What you get back is a polished report and a clear 30/60/90-day plan — something you can use the same day to improve your own site, brief your team, or advise a client. That's what it means to spark action.

What we believe

Principles behind every report.

01

Clarity over volume

A hundred flagged issues help no one. We surface the few that move the needle — and tell you the order to tackle them in.

02

Advice you can act on

Every finding comes with a recommendation and an honest impact/effort call, not just a score that leaves you guessing.

03

Professional, not intimidating

Reports are polished enough to send to a client and plain enough to read on a coffee break.

04

Honest about the limits

Our analysis is AI-generated and advisory. We say so plainly — and build the product to earn your trust anyway.

Made by Purple Kiwi AI

A project from a boutique AI studio.

Purple Kiwi AI builds focused AI products for small and medium businesses — without the enterprise bloat. AuditSpark is one of the projects it builds and runs.

Purple Kiwi AI
Independent studioSMB-focusedIdea → launch

AuditSpark began as the website reviews the studio kept doing by hand — and grew into a productized workflow, the way Purple Kiwi turns repeat work into apps, automations, and dashboards.

"Leverage, not theater — real operational friction turned into working software."

That philosophy is exactly why AuditSpark exists, and why it's built to earn its keep for the owners and agencies who use it.

Visit Purple Kiwi AI →
Brian Hodgdon, founder of Purple Kiwi AI
From the studio
"The best AI products don't start with a model. They start with a business problem worth solving — and AuditSpark started with a real one."
Brian Hodgdon
Founder & Principal, Purple Kiwi AI

See your website the way an expert would.

Run a free health check in minutes — then upgrade only if you want the full, client-ready report.